Case Study
Communicating complex banking
acheivements through simple storytelling.
Communicating complex banking
acheivements through simple
storytelling.
Communicating complex
banking achievements through
simple storytelling.
Communicating complex banking
achievements through simple
storytelling.
a
Details
Client
Nationwide
Service
Copywriting, Storyboarding, Creative
Overview
Nationwide wanted to share the stories of success product developments internally and the processes behind those achievements.
We started with the Remortgaging film, which led to the request for a second film for the Speed Layer. I was the only creative who worked on both videos and created a consistent storytelling style for these corporate films.
a
Solution
As copywriter on both of these films, I conducted countless interviews with the Nationwide team to get to the heart of the matter. At first, the direction was very corporate, but I challenged that with a more human touch.
Business-to-Human
To make the stories more broadly relevant to whoever might come across them, I wrote the scripts in style that connects to lived experiences. I worked together with designers to create the concepts for the storyboard, as I often have visuals to marry my words. Both films had small, close knit teams, working on every aspect together. From the motion, to the sound design, and the recording of the voiceover, we each had great input to the final result.
Full Journey Thinking:
From discovery to checkout to post-purchase storytelling, every digital touchpoint was considered and optimised.
Details
Client
Nationwide
Service
Copywriting, Storyboarding, Creative
Overview
Nationwide wanted to share the stories of success product developments internally and the processes behind those achievements.
We started with the Remortgaging film, which led to the request for a second film for the Speed Layer. I was the only creative who worked on both videos and created a consistent storytelling style for these corporate films.
Related work
