Case Study
Solution
As Copy Lead and Content Strategist, I helped elevate the digital journey with immersive storytelling and personalised campaigns.
Story-led commerce
I developed a content framework rooted in interactive, narrative-driven storytelling, guiding users through the purchase journey while maintaining a strong, distinctive tone of voice and visual identity. This strategy deepened engagement and elevated the brand’s online retail experience.
Modular messaging
I also launched a new connected speakers customer proposition, crafting an integrated campaign underpinned by a modular messaging hierarchy. This allowed us to dynamically test and tailor messaging to address different audience segments and pain points, increasing both personalisation and conversion efficiency.
Related work
