Case Study
Solution
As Creative Director, I led the team on a mission to breathe new life into the category and replace snobbery with discovery, joy and storytelling.
Defining a Strong Personality
I determined the creative vision for a content style that’s conversational, inclusive, and full of personality; speaking to curious newcomers without alienating connoisseurs.
Brave Brand Development
We built a playful, modern brand identity that proudly stood apart from the overly serious, traditional whisky space.
Customer Centric Digital Experience
Designed an immersive, end-to-end platform that guides users through education, exploration, purchase, and beyond.
Full Journey Thinking
New members
Uplift in sales
Related work
